PROJECT: There were a bunch of new recipes for the Halloween season and Pillsbury needed a photoshoot to show off the new recipes. The photoshoot needed to be staged as a zombie party as well as needed direction for the beauty shots for the recipes
RESULTS: Photos from the shoot were then added to a seasonal members only content newsletter with the Zombie Party being he hero content. Recipes featured were part of the top 25 looked at recipes that were searched the week the newsletter was sent out.
October 01, 2013