Please check out my social accounts. Warning, my Instagram account is filled with food pictures and dog pictures. You have been warned.
PROJECT: Seasonally Pillsbury would create look books that would inspire users to cook and create on season trends. The lookbook would have have the look and feel of Pillsbury but elevated by not only showcasing food but also the Pillsbury lifestyle. The art direction for the the winter look book was decadence that was approachable, easy and didn’t require a lot of time for the family on the go.
RESULTS: This look book was one of the most popular look books since Pillsbury started to create the look book content. There was also a spike in users signing up for member only content, which was attributed to the look book being a member only piece of content.
November 01, 2013