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PROJECT: LiveBetterAmerica wanted to create a interactive experience that would show and inspire users amazing farmers markets across the United States. We created a experience that was filled with information about farmers markets as well as created a content calendar that would on launch give users a foundation of knowledge but inspire users to continue to come back through the summer to get seasonally appropriate recipes based off of harvest.
RESULTS: Engagement for the experience was solid and overall increased traffic to the experience 22% throughout the summer. Content plan was shared with social team which increased engagement on Facebook 31%.