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PROJECT: HealthPartners wanted to change the awareness of back to school exams for children and teens. In the past the campaign was only ran during the month of August. This year we strategized and decided that we should run the campaign starting at the end of the school year. Reasoning behind this is because summers are usually busy and we could increase traffic for walk in exams if we started earlier
RESULTS: Awareness was up this year as well as walk in exams were more than in previous years.
March 19, 2020